We were handed Zu Gluhen brand to help create its brand strategy as well as its marketing strategy. When the brand strategy were created we recommended a brand enhancement to be done to Zu Gluhen to further enforce the concept of "German Precision" the brand is communicating. In order to enhance the brand, we redraw the visual brand letters using a single element from within the logo. Both letters and spacing were created in order to offer balance and clarity to the brand users. Such balance brings the brand to a professional level, make it more appealing, and easier to use in future brand applications.
Brand Strategy, Visual Brand Enhancement