Not to confuse il Capo with regular pizza delivery franchises, it is important to communicate what makes il Capo Pizza difference: It's New York Pizza, and the high quality ingredients. MKT Benchmark have created a campaign targeting adults and young adults during their commute to and from their workplace. The campaign consisted on outdoor advertisements (lampposts) and radio spots (96.5 FM). Both visual and voice were produced to, first, attract the audience attention, and, second, communicate the most important messages.
Il Capo Pizza